Inside CovrGardInside Covrgard: Keith Mansfield on Innovation, Paint Protection and the Future of Vehicle Care

INSIDE COVRGARD: GENERAL MANAGER KEITH MANSFIELD

With over 25 years experience in the paint protection film industry, Keith Mansfield has seen the market evolve dramatically. In this interview, he shares the story behind CovrGard, and how the brand has become an established supplier to professional PPF installers around the world…

Q: What led you to launch CovrGard as a dedicated paint protection film brand?

“I’d worked for a number of companies that ended up being bought out by various corporate entities. After the second time that happened, I decided to set up my own business with Covr Group Limited, supplying CovrGard products.”

Q: What makes the CovrGard product range attractive for professional PPF installers?

“We currently have a range of paint protection films that cater for połysk, satyna, oraz matowy finishes, plus a black film (available in both gloss or matte) and a great looking węgiel effect film. We have a smoked TPU protection film designed specifically for lights or chrome trims, alongside windshield protection, window films for solar control, panoramic roof film, and an after care line as well.

“Our product range is one of the most extensive in the industry, giving installers the flexibility to choose the right solution for every application, every time.”

Q: Where does CovrGard operate, and how easy is it for installers to source your paint protection film products?

“Our head office is based in the UK, and we are building a global distribution network, with hubs already operating in the UK, EU, US and UAE. We’ve invested in our own state-of-the-art manufacturing facility, securing our PPF supply, ensuring we can meet global demand and maintain our quality standards at every level.

“We’re very happy with the product range, and the results look great. Our range is very hydrophobic, has good self-healing properties, and is great for installers to work with – it’s very user-friendly.”

“Our integrated approach ensures there is precision, consistency, and reliability at every level, so our partners can focus on growing their business with confidence.”

Q: Can you explain how the Covr GraFX pattern software helps PPF installers work more efficiently?

“Our Covr GraFX software platform has been developed by a leading graphics software manufacturer, and our worldwide team of template makers add new templates to that program daily, so that our installers have access to an ever-increasing database of vehicle patterns.

“We’re one of just a handful of PPF suppliers with this in-house capability, and every pattern is test fitted for precision.”

“I pioneered the concept of precut patterns since the early days and maintaining this precedence is what puts us at the vanguard when it comes to savings on material and reducing wastage for our dealers overall.”

Q: What makes CovrGard different from other paint protection film brands on the market?

“Between our CovrGard products and GraFX software we have a comprehensive offering for dealers, distributors and installers alike. When I started in this industry there was one film – now there are a hundred films out there, so we knew we needed to offer something that stood out.

“With the experience that we bring to the marketplace, we know what our installers require, which means we’ve been able to become an established PPF brand very quickly.”

the covrgard stand at SEMA show 2023

Q: How does CovrGard support installers in growing their PPF business?

“We have training programmes for installers at all stages of their PPF journey, from new applicators to those with advanced skills. We’re dedicated to supporting new and experienced business owners grow and succeed.

“There are no corporate barriers to what we offer – our installers are guaranteed to receive our direct support for their business. We speak their language, and back up our products with professional tools, marketing materials, coupled to an unrivalled experience in the world of PPF.”

Q: How can PPF installers become CovrGard dealers or partners?

“We’re always looking to work with like-minded professionals who are passionate about delivering high-quality paint protection film installations. If this sounds like you, then why not apply for more details here.

To find out more about our products or if you have any questions, please get in touch with me at keith@covrgroup.co.uk.

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