The business case for offering CovrGard PPF

Boost your profits and customer retention

Film de protection de la peinture (PPF) isn’t just another upsell – it’s a game-changing service that can grow your revenue, keep customers coming back, and set your shop apart. Whether you’re an experienced detailer or a body shop owner, understanding the true business impact of PPF is essential.

In this guide, we’ll break down some numbers, share real-world examples, and help you plan your path to profit.

The GROWING DEMAND FOR PPF

PPF used to be something only high-end car owners considered. That’s changed fast. Today’s drivers are keeping their cars longer and want to protect their paint from stone chips, bird droppings, and scratches.

In fact, according to feedback from current CovrGard’s installers, over 50% of enquiries are coming from customers looking to purchase PPF for their vehicle.

More car owners are learning about CovrGard PPF on social media and YouTube – and they expect reputable shops to offer it.

CovrGard’s revenue impact: A real-world example

Let’s look at a real example of what CovrGard PPF can do for a small business:

Take an average Front End Install on a Tesla Model 3 as an example:

Average cost of film: $400

Average Labour time for an experienced installer 3-4 hours (incl. prep time – cost $150)

Total cost to business: $550 (plus overheads)

Retail value to customer: $1250 – $1500

Profit per job: $700 – $950
Averaging $235 profit per hour…

“Adding Paint Protection Film is an easy upsell to detailing clients looking to preserve their vehicle and generates way more profit per unit over almost all other services in the studio”.

Keith Mansfield (General Manager of Covr Group Limited)

Increase your customer retention and lifetime value

PPF customers are highly engaged and more likely to return for maintenance or upgrades. In fact, CovrGard data shows:

PPF buyers are 3 times more likely to book annual maintenance appointments.
High-value clients refer friends and colleagues.

Overcoming barriers to entry

Adding PPF does come with some challenges:

Perceived complexity
Many installers worry about the learning curve. In reality, most teams gain confidence after their first 5-10 installations. CovrGard offers comprehensive training and pattern software support to help you get started.
Initial tool costs
Cutting tables, plotters, and quality film require upfront investment. However, most shops recover this within 10 full vehicle installs. Our GRAFX software covers an ever-growing updated vehicle library covering all makes and models across 4 continents, ensuring a perfect fit, every time.
Time per install
A full front-end can take 6-8 hours initially. With practice and pre-cut patterns, that time drops by up to 50%.

CONCLUSION

Adding CovrGard PPF is about more than keeping up – it’s about leading. Shops that embrace CovrGard PPF early will increase their revenue stream and earn loyal customers for years to come.

Ready to see what CovrGardPPF could do for your business?

Join our network – enquire today