AN INSTALLER-FIRST PPF PARTNER

CovrGard was founded in January 2022 by an industry veteran with over 20 years of hands-on experience. After witnessing repeated corporate takeovers within the sector – and the impact they can have on culture, decision-making, and the installer network – CovrGard was born with a clear determination to do things differently.

Having worked alongside both installers and dealers since 2000, our team has seen first-hand how, as brands become more corporate, the personal relationships that are built within the industry often get lost. Yet time and again, we’ve seen that it’s these relationships – based on trust, accessibility, and genuine support – that installers value most.

CovrGard was created with installers at its heart.

Built around a core of like-minded individuals, our brand is designed to remain approachable, responsive, and grounded in real-world installation experience.

Headquartered in the UK, CovrGard reflects the long-term mindset, heritage, and values that underpin many of the most respected brands, prioritising people over process and partnership over volume.

Today, CovrGard exists to support its installer network with premium products, practical innovation, and a commitment to staying independent, hands-on, and truly installer-first.

CovrGard paint protection film

WHO'S WHO AT TEAM COVRGARD

General Manager Keith Mansfield

Keith Mansfield – General Manager

Introduced to the ‘new concept’ of paint protection film in the late 1990s, Keith embarked on a career in the industry that has lasted over 25 years.

Pioneering the concept of precut patterns, Keith has been at the vanguard when it comes to saving material and reducing the wastage associated with conventional bulk applications.

Having mastered the templating process, he was approached by an emerging player into the market and quickly helped grow a successful global presence for two leading brands, both of which were eventually acquired by large corporations.

A short spell working within a Middle Eastern network of installation centres saw him learn first-hand the rigours of running a retail-based business in a very competitive environment.

Today, Keith aims to build a legacy for Covr Group and its team, having dedicated his career to helping business owners. Many are personal friends who have grown and succeeded through his extensive experience in a dynamic market.

Haris Besic – Design Manager

Haris has leveraged his meticulous attention to detail, honed over many years in the industry, to develop precise computer templates and a robust, user-friendly software delivery platform.

Having recruited and personally trained one of the largest individually employed groups of vehicle template makers in the industry, Haris has built a team of like-minded individuals to continually expand and maintain the rapidly growing database of vehicle patterns in the Covr GraFX program, ensuring the growing CovrGard global dealer network has the most up-to-date options available.

Now recruiting more UK-based dealers—look out for him—coming soon to a town near you. He can answer any question about setting up for success in this rapidly expanding industry, from application solutions to squeegee techniques. He’s a hands-on, installer-focused professional, not just a salesperson.

Sharlet Kunjumon – Regional Sales Manager

After working in the automotive aftermarket distribution sector for over 10 years, Sharlet transitioned to the supplier side and brings a wealth of experience to his role as Regional Sales Manager. He has established distribution partners in various countries and developed franchised dealer programs for Paint Protection and Window Film applications, leveraging his extensive knowledge to execute and manage bespoke in-house programs and support distribution channels across the MENA region.

With his team of locally based specialists working closely in the regional markets, his guidance is unmatched to ensure the team, their clients, and their customers all have exactly what they need to grow a successful business in a highly competitive market across the region. With the CovrGard range of films, software, tools, and aftercare products, he is confident he can meet every requirement for his prospective and existing clients without compromise.

OUR MISSION

To elevate and protect every vehicle with precision‑engineered, high‑performance protection films – delivering uncompromising quality, trusted craftsmanship, and UK‑driven innovation that keeps drivers confident, proud, and protected for the long road ahead.

OUR VALUES

1. Craftsmanship Without Compromise

Every installation, every finish, every detail reflects our commitment to precision and excellence. Quality isn’t a claim — it’s a standard we uphold in everything we do.

2. Protection You Can Trust

We safeguard what matters to drivers. Our films, processes, and partnerships are built around reliability, durability, and long‑term peace of mind.

3. UK Pride, Global Standards

Rooted in British engineering values — integrity, skill, and consistency — while delivering performance that stands shoulder‑to‑shoulder with the world’s best.

4. Innovation That Drives Confidence

We embrace new materials, technologies, and techniques to ensure our customers always receive the most advanced protection available.

5. Customer Experience at the Core

From first enquiry to final inspection, we deliver clarity, care, and professionalism. Every interaction will feel effortless, honest, and reassuring.

6. Sustainability with Purpose

We minimise waste, choose responsible materials where possible, and design processes that respect both vehicles and the environment.

7. Built to Last

Our products and our reputation are designed for longevity. We stand behind our work and support our customers long after installation.

FACTS AND FIGURES

Winning Team

Quickly established through long-term existing business relationships with trusted partners, Covr Group have grown to a six-figure turnover in only a few short years.

As a direct stakeholder in our manufacturing facility coupled to strategic warehousing and distribution hubs, at CovrGard, we deliver on a global scale from our 4500 sq. ft headquarters set in the heart of the English Countryside.

Innovative tech

Operating from our state-of-the-art manufacturing facility allows us to maintain complete control over quality, innovation, and supply. Working closely with our production and development teams, we continually refine both our products and the support we provide to our global dealer network. Combined with our in-house software development, this integrated approach ensures precision, consistency, and reliability at every level so our dealers can focus on growing their business with confidence.

Trusted network
We partner only with professionals who share our hands-on approach and commitment to quality. Our dealer and installer network is built on trust, collaboration, and a shared goal of success in a fast-evolving industry.

From high-performance paint protection and windscreen films to solar control window films and aftercare products, they are all created to ensure durability, performance, and lasting protection at every layer, all backed by robust warranties and expert support.

We’re small enough to care – large enough to cope.

AFTERCARE AND SUPPORT

Your vehicle deserves the best care. Designed with precision, each product in our range works seamlessly together to ensure your vehicle remains in peak condition.

REGISTER A WARRANTY

Il suffit d'un instant pour enregistrer la garantie de votre produit et être couvert.

Please select your product to register your warranty. This must be done within 7 days of purchase. Please ensure that you retain your receipt/proof of purchase before progressing on with registering your product warranty.

BECOME AN INSTALLER

We are always looking for more like-minded individuals to enhance our network of global dealers – why not apply for more details?

Full training may be provided if you are new to the industry at any of the ever-growing country distributor locations.

Full training and marketing support are also available to get you on the right track from day one.

CONTACT COVRGARD

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